Webpush, effective marketing low cost
One of the fidelization lately being emphasised is the Webpush.
These let the user receive notifications about news, offers, discounts, articles the user is interested in… from their favourite websites and direclty on the browser.
It works as apps, where you need to accept receiving notifications when you enter a website. This is a great think to apply as you can communicate with an interested user direclty when navigating, they do not need to enter your website to receive notifications.
The most remarkable thing about webpush> is the impact the user gets without the need to collect his data (as per the email or phone number).
Only clicking once the user will receive our news or offers of his interest.
It is so important to analize your audience and check which are the most used browsers and from which devices as nowadays webpush is only compatible with Chrome, Firefox and Safari for both, desktop and mobile, but it is not available on iPhone yet.
These tools allow customization of the message, position, icon and even the moment you want to show the webpush.
Once users have accepted receiving notifications, we can start using segmentation and send webpush. At the moment, Chrome is the browser that offers more options to customize our webpush, as we can add image, title, subtitle and other texts and even a CTA (Call To Action) to lead the user where we’d like us him to go.